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TWENTYWENDY: Power Powder

Client

Client

TWENTYWENDY

TWENTYWENDY

Category

Category

Product Ad

Product Ad

Role

Role

Creative Director

Creative Director

Year

Year

2025

2025

About

About

During my tenure as a Creative Director intern, my responsibilities encompassed conceiving impactful taglines, developing product concepts, and crafting compelling ad storyboards. One such tagline I formulated was "Power Powder, Pretty Hour." This tagline reflects the product's portability, allowing continuous touch-ups for a flawless look, thereby turning every hour into a pretty hour. Additionally, it symbolizes a celebration of friendship and empowerment among women, fostering a positive and enjoyable experience for our audience.

During my tenure as a Creative Director intern, my responsibilities encompassed conceiving impactful taglines, developing product concepts, and crafting compelling ad storyboards. One such tagline I formulated was "Power Powder, Pretty Hour." This tagline reflects the product's portability, allowing continuous touch-ups for a flawless look, thereby turning every hour into a pretty hour. Additionally, it symbolizes a celebration of friendship and empowerment among women, fostering a positive and enjoyable experience for our audience.