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TWENTYWENDY: Be Kind to Cry
Client
Client
TWENTYWENDY
TWENTYWENDY
Category
Category
Product Ad
Product Ad
Role
Role
Creative Director
Creative Director
Year
Year
2025
2025
About
About
This waterproof mascara campaign, "Be Kind to Cry," celebrates both outer beauty and emotional resilience. The photoshoot will feature a personal, serene setting—writing in a diary in a bedroom—to highlight the importance of embracing and expressing emotions. The campaign supports the notion that it's okay to cry and emphasizes inner strength alongside outer beauty.
This waterproof mascara campaign, "Be Kind to Cry," celebrates both outer beauty and emotional resilience. The photoshoot will feature a personal, serene setting—writing in a diary in a bedroom—to highlight the importance of embracing and expressing emotions. The campaign supports the notion that it's okay to cry and emphasizes inner strength alongside outer beauty.
