03
B-Side Story
Storyboard
Client
Client
Elle Thailand
Elle Thailand
Category
Category
Interview Series
Interview Series
Role
Role
Director & Creative at Elle TH
Director & Creative at Elle TH
Year
Year
2025
2025
About
About
To establish visual cohesiveness across varying filming locations for ELLE’s cozy and intimate interview series, "ELLE B-Side Story," I developed a unique visual identity that balances authenticity with aesthetic storytelling. By directing the overall look and feel, I introduced signature camera angles to capture raw energy, a signature barefoot, sit-on-the-floor format to foster vulnerability, and Polaroid photography to symbolize pivotal life moments throughout the guest's journey. Additionally, I crafted comprehensive editing guidelines to maintain a consistent tone, pacing, and emotional rhythm across every episode.
To establish visual cohesiveness across varying filming locations for ELLE’s cozy and intimate interview series, "ELLE B-Side Story," I developed a unique visual identity that balances authenticity with aesthetic storytelling. By directing the overall look and feel, I introduced signature camera angles to capture raw energy, a signature barefoot, sit-on-the-floor format to foster vulnerability, and Polaroid photography to symbolize pivotal life moments throughout the guest's journey. Additionally, I crafted comprehensive editing guidelines to maintain a consistent tone, pacing, and emotional rhythm across every episode.
