04
Lululemon Training Ground
Storyboard
Client
Client
Lululemon
Lululemon
Category
Category
Event Advertising
Event Advertising
Role
Role
Creative Director
Creative Director
Year
Year
2026
2026
About
About
During pre-production for the three-day Lululemon Training Ground event, I served as the creative director for both photography and video production. I led the visual narrative around the community's energy, highlighted by Amotti, Lululemon’s brand ambassador from Korea, focusing on personal growth and the uplifting concept of the word "yet." I then stepped in as the on-set director throughout the multi-day event to ensure the vision was seamlessly captured across all photo and video assets.
During pre-production for the three-day Lululemon Training Ground event, I served as the creative director for both photography and video production. I led the visual narrative around the community's energy, highlighted by Amotti, Lululemon’s brand ambassador from Korea, focusing on personal growth and the uplifting concept of the word "yet." I then stepped in as the on-set director throughout the multi-day event to ensure the vision was seamlessly captured across all photo and video assets.
