Aesop

Directed a creative ad video for Aesop, overseeing both visual direction and storyboard development to align with the brand’s concept. The concept for Aesop’s new collection centers around ‘the art of movement and water’—transforming the shower into a stage where one can express their own rhythm of refreshment. The collection also explores a unique fusion of nourishing oils and cleansing agents in an emulsion form. Inspired by this, I created a video that visually aligns with the concept, using rhythm and movement to convey the sensory experience—where music seems to play when Aesop is used.