08
Pop Mart
Storyboard
Client
Client
Pop Mart
Pop Mart
Category
Category
Brand Social Video
Brand Social Video
Role
Role
Director & Creative at ELLE TH
Director & Creative at ELLE TH
Year
Year
2026
2026
About
About
For this Pop Mart project, I led the overall creative direction, set design, storyboarding, and mood board creation to develop a concept blending fashion with the blind box experience. Centered on "POV: ME CHOOSING BLIND BOX," the concept captures two coexisting moods in a single moment: the overthinker dissecting every option alongside the glam girl instantly styling her pick. Torn between cautious curiosity and confident chaos, she ultimate chooses them all—proving that when every box is a statement and hesitation isn't an option
For this Pop Mart project, I led the overall creative direction, set design, storyboarding, and mood board creation to develop a concept blending fashion with the blind box experience. Centered on "POV: ME CHOOSING BLIND BOX," the concept captures two coexisting moods in a single moment: the overthinker dissecting every option alongside the glam girl instantly styling her pick. Torn between cautious curiosity and confident chaos, she ultimate chooses them all—proving that when every box is a statement and hesitation isn't an option
